Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
Scott Vincent Borba explains how the right guidance makes a difference.
February 22, 2010
By: Scott Vincent
Borba Inc.
MENTORSHIP. I personally define it as the experiential way to help guide individuals to achieve success in business and within themselves. It is a rare art form, especially when working with interns and freshly hired individuals. One must shadow the individual as much as possible, BUT must try to strain the bad habits and retain the good habits. When you are being trained to market, develop or create a service incorporating the target consumer's, your audience's, five senses, most times your venture becomes a winner. I know you are thinking, smell, touch, etc., how does that pertain to my business, service or product? Well, the more senses you can deliver on, the more your audience will be engaged. Take water for example. Make the bottle with a soft touch material and a textured label. Make certain the bottle is designed to pour out in a way that is pleasing so that the “splash” is engineered. Scent the water, make it taste delicious and make it look radically different, yet familiar so consumers are arrested by its beauty. Nothing is impossible, and your Mentor's role is to guide you, but you must be the owner of your own destiny. Don’t wait to be taught. Ask the question, kindly. Proactively get yourself involved in projects. Research on your own time. Come prepared to add value to meetings, conversations and thought sessions—but don’t speak just for speaking's sake. Here’s the debate; should you challenge your boss? What do you think? I say….Absolutely. But do it in a way the challenge comes in a non-cynical question form. Supervisors want to feel like they are leading correctly, and allowing them to answer your question and guide you through a new process will be rewarding for you both. Final thought. If you want to be MENTORED and are being denied, then look outside your current surroundings to obtain the guidance that you crave. Don’t rely on any one person to be your lighthouse. About the Author Popular with consumers, audiences and media alike, Borba Founder and CEO Scott-Vincent Borba has earned a solid reputation as a prescient thinker and beauty business visionary.In developing first-of-their-kind beauty products for his company and treating the skin from both inside and out, he is indeed changing the way people think about skin care. More info: www.borba.com
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !